中国国立服装協会が率いる「CHINA WAVE」展示グループは、最先端とデザインに焦点を当てるSUPERSTYLING展示エリアに再び着陸しました。中国国立衣類協会のフルタイム副会長であるJiao Pei氏は、「中国国立衣類協会は中国の衣類ブランドをグローバルに推進するために一生懸命に取り組んでいます。目標は、『中国の現在』と『中国の未来』を代表するアヴァンガードブランドを世界にもたらすことです。『CHINA WAVE』中国展示グループは、再び中国のアヴァンガードブランドをピッティウオモにもたらしました。私たちはこの機会を利用して、中国のファッション産業を国際ファッション産業と統合し、文化交流を行い、中国のブランドを通

On the stage of the 2025 Beijing Fashion Week, the 宀 ，Pronounced “Baoget”， hat brand is like a shining new star, bringing a stunning fashion feast to the audience with its unique design concept and exquisite craftsmanship, sparking a craze in the fashion industry. The ” 宀 ” hat brand, inspired by “eaves”, integrates tradition and innovation. With celebrity support, it became a highlight of Beijing Fashion Week, gaining enthusiastic responses. On the day of the big show, the backstage was busy and orderly, and the models gradually demonstrated the unique temperament contained in the  宀  hat brand under the careful creation of the styling team. Makeup artists focus on […]

On the dazzling stage of the 2025 Shanghai Fashion Week, numerous brands compete for excellence, among which the static exhibition of the 宀 , pronounced “Baoget”,   stands out and becomes the focus of attention, receiving widespread praise and high attention from all walks of life. ​ In this static exhibition, the 宀  brought a feast of visual and cultural integration to the audience with its unique design concept and exquisite craftsmanship. The brand takes the symbol of “eaves” in oracle bone inscriptions, “mi á n”, as its profound cultural foundation, abstracting and deconstructing the exquisite mortise and tenon joints, the layered beauty of dougong, and the unique charm of […]

Introduction: From a Hat to the Awakening of a Cultural Symbol From a lost hat to embracing 3,600 years of architectural history—on March 23, 2025, the “宀” brand ，pronounced “Baoget”，completed a cultural “rebirth” at China International Fashion Week. Inspired by the “宀”  character in oracle bone script, which symbolizes “eaves,” this grand show transformed the mechanical beauty of bracket sets into garment cuts, allowing tile patterns to climb up the lapels and even imprinting the texture of old brick walls into flowing canvases. This is neither a mere reproduction of intangible cultural heritage nor a label of national style; it is an experiment on “how culture can become the genes […]