中国国际时装周

Introduction: From a Hat to the Awakening of a Cultural Symbol

From a lost hat to embracing 3,600 years of architectural history—on March 23, 2025, the “宀” brand ，pronounced “Baoget”，completed a cultural “rebirth” at China International Fashion Week.

Inspired by the “宀”  character in oracle bone script, which symbolizes “eaves,” this grand show transformed the mechanical beauty of bracket sets into garment cuts, allowing tile patterns to climb up the lapels and even imprinting the texture of old brick walls into flowing canvases. This is neither a mere reproduction of intangible cultural heritage nor a label of national style; it is an experiment on “how culture can become the genes of high fashion.” “宀” opens a more austere and profound fashion path, employing the structural thinking of architecture and the symbolic aesthetics of Chinese characters, allowing culture to be embedded within the framework rather than remaining on the surface.

 The Eaves in Oracle Bone Script: 3,600 Years of “Guardianship”

Perhaps even the ancestors who invented the “宀” character in oracle bone script never anticipated that this symbol representing houses would become the starting point of a fashion revolution thousands of years later. The entrepreneurial story of principal Sien Wang began with an “awakening on top of the head.” Having been bald for over a decade, a hat became Sien Wang’s “cultural armor,” with the “宀” character representing the ultimate answer he found for this safeguarding. “There is a significant domestic production capacity, and I am not qualified to enter such a competitive industry. However, the absurdity of ‘middle-aged men fighting with their sons for hats’ is precisely the market gap.”

Driven by an obsession with “not doing it if I can’t find a cultural symbol,” he spent two years diving deep into the “China Script Museum” in Anyang, Henan, discovering that “宀” is not only a radical for 698 Chinese characters but also the prototype code of Chinese architecture: from the dome-shaped straw houses in oracle bone script to the tiled earthen walls with a history spanning millennia, and to the inverted bracket stacks at Lingyin Temple which resemble “宀.” This symbol ultimately evolved into the soul of the brand. “The ambition of ‘宀’ is to become a ‘cultural architect,’ rather than a mere transporter of symbols.”